Freelance Campaign Copywriter Job at Idea Peddler, Austin, TX

  • Idea Peddler
  • Austin, TX

Job Description

Idea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing initiatives.

We are looking for a builder.

Someone who understands agency life, can work quickly, and knows how to take a partially developed concept and expand it into a campaign.

This role is less about creating the original strategy and more about helping bring strategic and creative ideas to life through language.

Additional consideration will be given to candidates with destination, tourism, hospitality, hotel, resort, or travel industry experience.

Experience

  • 4–7 years of advertising agency experience
  • Portfolio demonstrating campaign development and advertising work
  • Experience developing headlines, campaign extensions, and messaging systems
  • Hospitality, destination, travel, tourism, lifestyle, or experience-based brands preferred

What You'll Do

  • Develop campaign headlines and advertising copy
  • Create hooks, messaging territories, and campaign extensions
  • Build tone-of-voice systems and messaging frameworks
  • Expand strategic and creative concepts into executable campaigns
  • Develop multiple routes, options, and variations
  • Write across digital, print, social, video, outdoor, experiential, and presentation formats
  • Support Creative Directors and Strategists throughout concept development

The Right Candidate

You are comfortable receiving:

  • A strategic insight
  • A campaign territory
  • A positioning statement
  • A creative concept
  • A rough idea on a whiteboard

And turning it into:

  • Headlines
  • Hooks
  • Messaging frameworks
  • Campaign extensions
  • Tone systems
  • Advertising executions
  • Long-term campaign language

You are not expected to lead the strategy.

You are expected to help build the work.

You know how to generate options, explore possibilities, and help ideas become campaigns.

Portfolio Requirements

Please submit:

  • Portfolio website or PDF
  • 3–5 examples of advertising campaign work
  • Examples demonstrating headline development and campaign expansion
  • Brief description of your role on each project

Job Tags

Contract work

Similar Jobs

Ganahl Lumber Co

Truck Driver - Class C Job at Ganahl Lumber Co

 ...TRUCK DRIVER CLASS - C Job Summary: This position requires the ability to drive a truck with a capacity of at least 26,001 pounds...  ...ropes, blocks, chain, binders, or covers. Read and interpret maps to determine vehicle routes. Maneuver trucks into loading or... 

Universal Transportation Systems

School Bus Driver Job at Universal Transportation Systems

 ...worked $500 Sign-On Bonus $500 Referral Bonus for each new driver referred that has a valid CDL License and S&P endorsements....  ...Completes pre and post-vehicle inspections as required. Reads maps, and follows written, verbal, and GPS geographic directions.... 

Confidential

Certified Occupational Therapist Assistant Job at Confidential

Pay Rate Range: $28.60 - $33.80 Pay Rate is dependent on seniority and other factors that will be discussed during the hiring process

Boston Medical Center

HOSPITALIST / NOCTURNIST, Academic Job at Boston Medical Center

 ...Weekend duties will be shared with other faculty in the section of throughout the course of the year. Full-time, part-time, moonlighting and gap year opportunities available. Location: Boston Medical Center, Boston MA Job Requirements: MD or DO Board... 

Regeneron

Senior Associate Scientist, R&D Chemistry Job at Regeneron

 ...Senior Associate Scientist, R&D Chemistry Job Description We are currently seeking a synthetic organic chemist for the R&D (Research & Development) Chemistry group. In this position, they will play an important role in supporting Regeneron small molecule antibody-...