Position Summary
Foothills Radio Group is seeking a dynamic and community-focused General Manager to lead our radio stations serving the Morganton/Lenoir and Catawba Valley market. The General Manager will oversee all aspects of station operations including sales leadership, programming strategy, community engagement, and financial performance. This role requires a strong leader who can drive revenue growth, support local programming, build relationships with advertisers, and maintain the stations’ strong connection to the community.
Key Responsibilities:
Leadership & Operations
· Provide strategic leadership for all station operations including sales, programming, promotions, and engineering.
· Manage and mentor department managers and staff to ensure strong team performance.
· Ensure compliance with FCC regulations, company policies, and industry standards.
· Oversee daily operations and coordinate across departments to achieve company goals.
Sales & Revenue Growth
· Lead and support the sales team in developing local advertising partnerships.
· Establish revenue goals and ensure consistent progress toward achieving them.
· Identify new business opportunities and develop creative advertising solutions for local clients.
· Work directly with key accounts and community partners.
Community Engagement
· Serve as a visible representative of the stations within the Lenoir and Caldwell County community.
· Develop partnerships with local organizations, businesses, and events.
· Promote the stations’ role as a trusted local voice and community resource.
· Complete outreach activities for EEO.
Financial & Administrative Oversight
· Manage station budgets and financial performance.
· Review financial reports and adjust strategy as needed to meet revenue targets.
· Oversee staffing decisions, hiring, training, and performance management.
Qualifications
· 3+ years of leadership experience in radio, media, or advertising sales.
· Proven ability to lead a sales team and drive revenue growth.
· Strong understanding of radio programming, promotions, and digital media opportunities.
· Excellent communication and relationship-building skills.
· Knowledge of FCC rules and broadcast compliance preferred.
Preferred Experience
· Prior experience as a Market Manager, General Manager, or Sales Manager in radio or media.
· Experience working in small or mid-market broadcasting.
· Familiarity with local advertising and community-based media.
Interested applicants please send resume to Katelyn Bullard, Director of Recruitment, at: Kbullard@curtismedia.com
Curtis Media Group is an Equal Opportunity Employer.
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